Brief 1: Film Trailer

One of the briefs of our A2 media task is a film trailer. Combined with 2 of the following ancillary texts:

  • A film magazine front cover
  • Featuring the film poster for the film
  • A website homepage for the film

Ancillary texts:

Codes and conventions of film magazine front covers:

  1. Image– the image could reflect the audience, normally involves the main character
  2. Masthead– is a key feature in magazine covers; indicates what the magazine even is e.g. empire or vogue
  3. Banner– gives overall information about the magazine

Image result for film magazine cover conventions

Codes and conventions of film posters: 

  1. Main image- this catches the audiences attention and help distinguish the genre of the film
  2. Main title– to give the audience the information they need
  3. Directors, actors and producers
  4. Taglines- Normally used to emphasise a point or something that will happen or take place in the film

Image result for fil poster inception

Codes and conventions of website homepages of a film:

  • Title, actors, images
  • Varies depending on the theme and layout they choose

Image result for website homepage for a film

Codes and conventions of film trailers:

  • Film title – shown to show what film it is and typically shown at the end of the trailer. Normally the font, colour and style establish the genre along with other conventions
  • BBFC age certification– The age range is also normally shown towards the end of the trailer, this provides a guideline for their target audience.


  • Character introduction- This essential in most film trailers like comedies. This pleasures the audience and feel in control of whats happening and connect with them.
  • Music and voice overs- Music is a key feature in trailers which helps set the tone and the mood. Voice overs are also key in which it helps guide the audience through the film plot and characters
  • Release date- The release date is shown on the trailers a couple weeks before the film is released giving time for a wide audience to have seen it, this grabs the readers attention.

Examples of real media trailers:

Student Examples:

In my opinion this brief would be interesting to make and play around with. However I think this process would be too difficult to complete on my own, and with shortage of money I don’t feel I can make it look as effective and professional enough.

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  • Include documentary as a different post of genre and look in to ‘Ken Loach’ documentaries and his style — ‘ Cathy come home’ — showed alternative views to the media – working class of Britain
  • Robert Altman – his directing style and how it changed over time — his directing style and techniques became well- known

Brief 4: Advertising

Another brief could be advertising. This consists of making a advertising package for a new product or service that you have to create. Within this the ancillary texts include making two of the below:

  • TV programme sponsorship sequence
  • ›A radio advertisement
  • ›A web pop-up

Ancillary texts:

Codes and conventions of TV programme sponsorships:

  1. Sponsorships are normally from 15-30 seconds long the aim in doing this is to quickly advertise their product in a short and effective way
  2. The advert features the physical product/ service to help sponsor them
  3. Bright colours and large logos are used to identify the ‘brand/product’

Codes and conventions for radio advertisements:

  1. Radio adverts has an average of 30 seconds which tells the quality of the product
  2. Normally radio adverts have there unique ‘jingle’ this is to make the advert memorable
  3. Normally a voiceover is used to set the tone of the advert


Codes and conventions for web pop-ups:

  1. Bright colours/ bold images to catch the readers attention straight away
  2. The products being sold is also shown on the pop ups- this is so they audience understand what is trying to be sold
  3. Some include registry details to sign up for something in particular e.g. the gym

Codes and conventions of advertisements:

Advertisements are used to promote and sell a companies product to the audience. This is a  huge way that a business market their products/services.

TV adverts are commonly divided into 4 basic categories:

  1. Mini- dramas: This is a 30-60 second length ad
  2. Pitch presentation: This type of ad is where the product being advertised is more important that the person advertising it
  3. Spokesperson presentation: In this type of ad a celebrity speaks in a convincing way about the product.
  4. Voice-over: in voice over adverts, the person who is speaking is not seen in the ad, so you just hear his/her voice

Image result for tv adverts with famous people in

Image result for tv adverts with famous people in pepsi

Examples of real media advertising clips:

Student examples:

I feel like this brief would be hard to carry out due to having to make up a product/service and then having to persuade the audience of the product/service. I feel like if your persuasive language isn’t good enough the advertisement isn’t effective.



Film Noir- add our own film noir piece

The origins of Film Noir:

After the end of WW2 excessive amount of films arrived in France from Hollywood that they has missed during the war when the focus was mostly on sending supplies for the war efforts etc. Most of these films has common features like dark undertones to create tension. The French film critic Nino Frank labelled the cinematic term ‘Film Noir’ in 1946. (French for dark film)

Common conventions in Film Noir:

  • Low and high angles
  • Extreme close up
  • Deep focus
  • Everyday urban locations
  • Melancholy down beat music
  • Heavy breathing- sometimes voice over narration
  • Sudden voices
  • Often shot during the day but using filters
  • Settings like: nightclubs, bars, alleyways , urban


Narratives of these films vary from:

  • Gangsters
  • Crooks
  • Psychological
  • Drugs
  • Murder
  • Sin and Punishment

Main top 100 noirs

Characters normally used:— mostly revolved around crime

  • Detectives
  • Millionaires
  • Gangsters
  • Police
  • ‘Thugs’


  • Cigarettes
  • Guns
  • Trench coats
  • Rainy streets
  • Alcohol/alcoholics
  • Dark side walks

Early examples of the noir style include dark detective films such as:

  1. The Maltese Falcon (1941)
  2. This Gun for Hire (1942)
  3. Murder, My Sweet (1944)

These are some films that were banned in occupied countries during the war, these films became available throughout Europe beginning in 1946. The darkness of these films reflected the disenchantment of the times.

Is Film Noir a genre?

Film Noir is more with having common features that give off an aesthetic feel to them. It isn’t a genre but rather the mood, style and tone of the film.

Top 5 Film Noir:

  1. The Big Sleep- about a private investigator who is hired by a general to resolve the gambling debts of his daughter

Image result for the big sleep film noir

2.  Chinatown– Los Angles ‘Jake’ is hired by a women to investigate her husbands activities

Image result for china town film noir

3. Touch of evil- When a car bomb explodes on the American side of the U.S./Mexico border, Mexican drug  agent  begins his investigation, along with American police captain

Touch Of Evil, Film Still

4. Double Indemnity- Insurance salesman gets caught into a murderous scheme when he falls the beautiful ‘Phyllis Dietrichson’, who is intent on killing her husband accidental death claim.

Double Indemnity

5. The Third Man- A death occurs where conspiracy theories occur were there was a ‘third man’ involved at the time of the death

Third Man, The


John Alton, the pioneer film noir cinematographer became well-known for his work. His most productive and most famous years were in the 1940s and 950s, where he worked on more than 20 film noir’s; including T-men (1947) and The Big Combo (1955). In his film ‘T-men’, alton used a single key light to an interior set to give of the dark, gloomy effect shown below:


Videos of film noir:

My video in attempt of applying film noir:

Personally I think Film Noir is so classic and unique in its own way that it gives a different kind of effect on the audience. I enjoyed this being incorporated in modern dramas like ‘Pretty Little Liars’…


My chosen brief

After analysing the 4 briefs I’ve come to a conclusion that what will most interest me and challenge my skills is the short film.

I feel like I want to address specific things in the media and give a real purpose to my short film. I want to link this to recent events and the best way to portray this is through this brief. By choosing this I already know what type of short film I want to make and really excited for it.

Image result for short film

So I have chosen to do a documentary. Personally, I’m really interested in documentaries; I watch them all the time on Channel 4. I feel because of the amount of documentaries I’ve seen I have a clearer understanding of how to make one.

My main subject that I want to discuss is that of how Muslims are portrayed in the media and the subject of ‘terrorism’ and what other minorities of Muslims think of this.

I feel not many TV programmes or media intuitions in general display this or are aware. BBC seem to give a complete bias view. I feel its important for people to know that ‘Muslims’ aren’t for war or destruction. It’s sad as terrorists name themselves as Muslims but how can they be Muslims when they don’t practise what being a Muslim even consists of?… so by making the documentary I hope to educate and open peoples eyes to see a controversial view to what they see in the news.

As a young muslim student I feel the pain of being forced by the media to almost believe that muslims are terrorists and that isn’t what we just obey by.  Media shouldn’t construct our view of things and that is what I feel like I need to address also.

I understand how people can be so hypnotised by media views, even as a muslim I get intimidated with women in long burkas with their faces covered, but as human beings; including me, we shouldn’t worry about what another person is doing or wearing if it isn’t hurting anyone or anything.

Personally, I’m really against terrorism and I believe its such an inhumane thing for people to be able to kill innocent lives of so many people and not receive the punishment they deserve. So I really am passionate about this topic and want to address this through my media piece.

My initial ideas

Things to consider in my short film:

Ideas to include in my documentary: I further need to research the different types of documentaries to get a clearer idea

Screenshots I want to include in my documentary that aren’t addressed on TV:


My main influences is a documentary on Channel 4 called ‘Extremely British Muslims’. This is the content I want to address and the style that I want to use.

Textual Analysis of our opening title sequence from AS

In the beginning of our opening title sequence ‘Fixation’ the camera footage captures a tracking shot into the mysterious shed.  The dark low key lighting of shots creates tension and suspense which is coupled with sharp non – diegetic music. The typography throughout cuts to a black screen with bold white writing, the text flinches to give the effect of something sinister. The camera footage is captured as if someone is watching the antagonist, the music switches to a diegetic score of a voice over which helps the audience to feel less confused and disorientated. The second shot is of a high angle with hand held movements of the camera to show the secrecy of the antagonists actions emphasizing he is doing something bad. This creates enigma codes for the audience as to why he’s doing this and what he is even doing.

Immediately the shot cuts to a low angle shot where his clothing is shown.  His black clothing symbolizes death; implying this is a prominent theme in the film. The antagonists full face isn’t shown to further build the tension and disorientation. The mise en scene is captured in the background with a ladder to mimic a desk. The fact its not a real desk emphasize his improvisation and secrecy of what he is planning.  A birds eyes view is shot were the antagonist is sharpening his knives. The facts props like knives and other tools are used portrays violence which is foreshadowing in the rest of the film. The several knives displayed links to the title fixation. Fixation means an obsessive interest in or feeling about someone or something: with the dialogue saying ‘I’ve become obsessed’ gives an insight into his identity. The zoom in of the cleaning of knives  coupled with a slow motion shot with the ‘bloody glove’ emphasizes this isn’t his first times he has done this. This presents a killer vibe to him. The fact it is already ‘bloody’ suggests he’s done this multiple of times. The title ‘fixation’ is then displayed with special effects and a zoom in coupled with non – diegetic mysterious music.

The continuous close ups of the antagonist picking up pictures off the floor, writing down potential victims names and cutting up the pictures and sticking them up on the map further shows he is preparing for something. The zoom in of the camera of the map with strings and pictures suggests he’s plotting for maybe murder… The pictures displayed have houses and mugshots of people showing his stalkerish side to him; this links to killers etc. The sharp quick jump cuts at the end creates a sense of urgency as the antagonist puts his knife onto the map.


Brief 2: Short Film

A short film in its entirety, lasting approximately five minutes, which may be live action or animation or a combination of both, together with two of the following:

  • A film poster of the film
  • A film magazine review page featuring the film
  • A website homepage for the film

Codes and conventions of short films:

Despite there being a range of genres for short film their are still prominent codes and conventions for short films.

  1. Short films normally stick to 2-3 characters otherwise it gets confusing for the audience
  2. The storylines are kept short and simple so its easy to follow the plot/ narrative

Examples of real media short films:

Student examples:

Personally, I’m considering this brief the most as I feel it will help me challenge myself and help with my editing and camera skills. Not just this, I’m really interested in the brief and I feel like I can make something really educational with this.



Brief 3: Audio

A promotion package for the release of an album, to include a music promo video, no longer than five minutes duration, together with two of the following:

  • ›A cover for its release as part of a digipak (CD package)
  • A magazine advertisement for the album release
  • A website homepage for the band

Ancillary texts:

Codes and conventions of a digipak:

  1. Name of album/artist– This is so the buyer knows what album they are listening to, if they don’t include the artist on the digipak the buyer won’t know which album to buy
  2. Barcode– All albums have a barcode so that they can legally be purchased from their retailer

Image result for populAR digipack cd

Codes and conventions of magazine adverts for album releases:

  1. Main image – this is catch the audiences eye in the magazines
  2. Band/artist name – allowing the audience to identify the band/artist
  3. Date of release of album/digipak availability– this to inform the readers of when they can buy the album to help sell the artists music

Image result for  magazine adverts for album releases:

Image result for  magazine adverts for album releases:

Image result for  magazine adverts for album releases:

Codes and conventions of website homepages for bands:

The codes and conventions are the same in the ‘film trailer’ brief. This is were bold titles are used coupled with main artist image/ logo. Normally a video/ song from the album is shown on the front page.

Image result for  codes and conventions website homepages for bands

Image result for website homepage for lady gaga

Codes and conventions of music videos:

Codes and conventions differ depending on the genre of music.

For example:

  • Hip Hop/ RnB – would expect to see fancy cars and expensive jewellery, normally women dancing wearing next to nothing

However despite the genre of music their is still technical aspects that are similar.

  1. Lip syncing– The artists often mimic connect their image and performance to the sound of their song
  2. Chroma key– This is a special effect/ normally green screen to set the scene

Examples of real media music videos:

Student examples:

I am considering this like the ‘short film’ brief, I think this will also be an option, I feel like it will be fun to make as it’s something different than the other tasks I’ve completed.


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